"Applying jazz to business and everything else"


A jazz musician, corporate manager, author and educator, Adrian Cho applies the concepts of jazz to everything he does. With more than twenty-five years in business in a variety of domains and disciplines and a parallel career in music, Adrian helps organizations improve performance by developing cultures that facilitate collaboration, innovation, and agility.


While there are many things one can do in order to achieve success, it is often a small set of core values that can make all the difference by providing guidance, consistency and a foundation upon which other principles and beliefs can be adopted.


Adrian believes in the power of people and loves to share knowledge about achieving personal and collaborative excellence. He brings deep passion and total commitment to every activity but this is never accompanied by over-the-top positive thinking or motivational mumbo-jumbo.